Art Direction, Creative Production
SCHEDONI is an Italian leather brand with a five-generation family history. Starting as a small leather shop in Modena in 1880, reaching international recognition as a custom-made luggage maker for the most prestigious car manufacturers in the world, Schedoni family are now passing their true craftsmanship to a new chapter of their story and announcing the launch of the exclusive "lifestyle" collection of leather goods and bags handmade in Italy, featured in this campaign.
The campaign was shot in Como, Italy to reflect the Italian spirit which is at the very core of the brand. The imagery creates the modern Schedoni woman who is elegant, relaxed and well-travelled. Capturing the modern woman and the handcrafted new designs in the truly Italian surrounding translates the brands values into the present day, while keeping its timeless sophistication.