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Art Direction, Creative Production

Sud Express is a french brand founded in 1990. Their style is feminine, casual and fits every woman’s taste. 

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Mayak Agency directed the new summer lookbook for the brand. The demand was to rework the brands identity: bring in a fresh and modern feel. The photoshoot took place on the sunny island of Ibiza. We worked  with the photographer Sasha Marro on the light to transmit the feeling of the summer, holidays and joyfulness. We wanted to transport the customer on a summer vacation and transmit through the pictures the freedom, invitation to travel and femininity, one of the key values of the brand.